![]() If you’re honest with yourself, you probably have seen it in your own life. While it can sometimes be a lot to accept, once you look around you through this lens of mimetic desire, you’ll start to recognize it everywhere. Try to collaborate on how to talk about the product and don’t limit them to your brand’s talking points.ĭo their other sponsorships look like infomercials or like honest product reviews? We’ve seen over and over that campaigns that look more like a satisfied review from a real customer consistently perform better for brands.
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